Community Awareness and Art Marketing for Plein Air Painting

September 17, 2017 in General, Landscape, Marketing, Plein Air

This fall I am investing my time in cultivating my community’s appreciation for plein air painting, as well as promoting my own work. Many people in my community have never heard of plein air painting, so that is taking extra effort. My local arts association, the Cultural Arts Alliance of Walton County, is very supportive. The CAA will be adding a plein air paint-out to our existing Flutterby Festival at Watersound Origins here in Santa Rosa beach, FL, in November. I will be teaching a one-day workshop the day before the festival, the lesson being effective shape-making to start a plein air painting in a way that will offer a high likelihood of success.
Art marketers say that 20% of your time as an artist should be spent on marketing. I am spending more than 20% of my art energy right now, but I expect it to level off. I actually had intended for last year, my third year of plein air painting, to be my marketing year. The transition and adjustment after selling my pool service business took more time than I had anticipated.
As I see it, the main task is the creation of opportunities for press releases and posts on social media. To accomplish that, I have filled my calendar for the next 6 weeks.
The first event coming up is thanks to an avid supporter of the arts in my area. Cheryl Gray, herself an artist, lines up artists to show their work in the local library. I will be showing my work during the months of October and November. Cheryl sends out press releases to local media. I made my own postcard to give out printed announcements to a few people, and I posted it on Facebook and created a Facebook event. I will send a press release to several other media in my community. I regard the press releases to be of equal importance or even greater importance than the actual exhibit, because public awareness of plein air painting is my primary goal.
This-coming weekend I will paint at a wedding reception, and next week I will be framing paintings for the library exhibit. Somewhere during that time I would like to change out and replace the paintings hanging in the lobby of Northwest Florida State College’s South Walton Center. My local weekly painting group, the Emerald Coast Plein Air Painters, is showing plein air paintings there. My goal with that exhibit is to foster awareness and appreciation within the high school and college students attending there.
The first week of October I will be taking another painting workshop in Dahlonega, Georgia, with my mentor, Morgan Samuel Price. I want to continue to challenge myself to paint better.
The second weekend of October I will paint on-site at the library during the annual book sale, during my exhibit. The third weekend of October I will teach the same one-day workshop as I will be teaching in November, but for the arts association in the neighboring county, the Arts and Design Society of Ft. Walton Beach, FL.
The first weekend in November I will participate in a painting event in Gulf Shores, AL, and the second weekend of November will be the CAA’s Flutterby Festival and Paint-Out.
Hopefully I can breathe after that. It’s exciting, to have so many art events and activities lined up. This past year was the first year that I kept track of art expenses, after I sold my career pool service business, and as I was expecting, I spent more than I earned. It would be nice to break even this year. When I achieve that, I should be able to cut back on my promotional efforts, for the recommended 20% of my time.

Joan Vienot Juried Into The Foster Gallery Winter Rotation

December 2, 2016 in Landscape, Other Artists, Plein Air

postcard

RSVP required for the reception, to Lee, at (850) 622-5970.

 

Joan Vienot, Melody Bogle, Carol Ann Cain, Donnelle Clark, Kathy Schumacher, Krista Schumacher, Margaret Biggs, Mary Redmann, Melissa Brown, Polli Youngbeck, Robin Wiesneth, Sarah Stewart, Susan Lucas, Victoria Guennewig, and Roslyn O’Grady are the 15 artists juried into The Foster Gallery’s Winter Rotation. Depending on the sizes of their works, each artist is showing from 5 to 15 pieces. “The Foster Gallery is an artist co-operative led by the Cultural Arts Alliance of Walton County that features at least a dozen artists on a seasonally rotating basis, along with special exhibits. Named for the late Susan Foster, founder of the Cultural Arts Alliance and one of the area’s first professional artists and gallery owners, The Foster Gallery also symbolizes the support the CAA strives to provide for artists in our community. Conveniently located in the Market Shops at Sandestin, The Foster Gallery is available as a venue for meetings, parties, social gatherings and other small events.” (https://www.culturalartsalliance.com/local-arts/foster-gallery/) The Foster Gallery is located beside Ben & Jerry’s in the Market Shops, at 9375 Emerald Coast Parkway, Miramar Beach, FL 32550.

https://www.facebook.com/caafostergallery/

The Foster Gallery Facebook page screenshot

 

Knowing Myself, Accepting Myself, as an Artist

September 6, 2015 in Figure Drawing

You cannot draw and paint frequently and with intensity, without it changing how you know yourself. And with knowing yourself, comes self-acceptance, forgiveness, and eventually, compassion for others. My revelation this past week was that I am less certain that I see the whole picture. I say that with regard to my art, but also with regard to life situations.

I prove it to myself every time I pick up a pencil or a paintbrush. But this past week it was just as clear and obvious in my management of certain sticky business situations. I found I easily was able to let go of a lost cause, when I realized the customer was locked into his perception of the situation and couldn’t see the bigger picture. Ordinarily I would have struggled a good bit providing more information, but in this case, I knew I wasn’t going to change his mind, so I was able to calmly release him to his certainty that my crew was doing a bad job. And in the second situation, the first conclusion of someone having made a bad mistake evolved into someone having nearly hurt themselves badly in making that mistake, and finally to the conclusion that no one made a mistake — the situation was caused by an electrical problem and not humanly caused at all. So by not seizing on the first apparent explanation, and continuing to keep my mind open and not alienate the variously involved people in the process, I eventually was able to reach the truth. I see this as a direct metaphor for how I have to approach my drawing and my painting. I make huge mistakes when I go with my first impression, and then if I am patient with myself and with the process, I can come closer to the truth.

Below are my efforts this past week at our twice-a-month figure drawing session at the Bayou Arts Center of the Cultural Arts Alliance of Walton County.

Warm-up sketch of large nude female standing, hand on hip Warm-up sketch of large female nude, standing Warm-up sketch of large female nude propped on elbows
Warm-up sketch of large female nude, seated Warm-up drawing of large female nude lying twisted with elbow overhead
Large female seated, looking pensive Large female standing Large female seated, leaning forward on elbow

 

Acceptance into A+Art 2014 Top of the Class Juried Show

April 12, 2014 in Landscape

I am pleased to report that both of the paintings I entered in the A+Art  2014 Top of the Class Juried Show were accepted.  It is a beautiful show of only 37 works, juried from 85 entries.  The juror and judge was Brian Jekel, an instructor at Pensacola Christian College.  It is an honor to be showing alongside the works of Susan Lucas, Charlotte Arnold, Melody Bogle, Heather Clements, Donnelle Clark, Lynn Wilson, Ann Welch, and Theresia McInnis, the award winners and honorable mentions, and beside the many other talented artists whose work was accepted, all members of the Local Arts Agency, Cultural Arts Alliance of Walton County.  McInnis won Best in Show with ‘Bromeliads Gone Wild’, winning the $500 Trustmark Bank Award and a solo show of her own in 2015.  Lucas won the Livingston Financial Planning $250 Award of Merit, Clements won the Watercolor UPS Store $250 Award of Merit, and Arnold won the Hidden Lantern Bookstore $250 Award of Merit.  The show will be exhibited at the South Walton Center of Northwest Florida State College in Santa Rosa Beach, Florida, until May 30, 2014.  Hours are M-F, 9:00 to 4:00.

Oil painting of Tucker Bayou in warm tones, stylized from photo app, www.joanvienot.com

“Tucker Bayou”, 30 x 40 x 2, oil painting on gallery-wrapped stretched canvas

Oil painting of the dune forest and the rose-tinted grasses bordering Western Lake in Grayton Beach State Park, Florida

Grayton Beach Rosy Grasses, 12 x 36 x 3/4 framed oil painting on stretched canvas