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Community Awareness and Art Marketing for Plein Air Painting

This fall I am investing my time in cultivating my community’s appreciation for plein air painting, as well as promoting my own work. Many people in my community have never heard of plein air painting, so that is taking extra effort. My local arts association, the Cultural Arts Alliance of Walton County, is very supportive. The CAA will be adding a plein air paint-out to our existing Flutterby Festival at Watersound Origins here in Santa Rosa beach, FL, in November. I will be teaching a one-day workshop the day before the festival, the lesson being effective shape-making to start a plein air painting in a way that will offer a high likelihood of success.

Art marketers say that 20% of your time as an artist should be spent on marketing. I am spending more than 20%  of my art energy right now, but I expect it to level off. I actually had intended for last year, my third year of plein air painting, to be my marketing year. The transition and adjustment after selling my pool service business took more time than I had anticipated.

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Finding a Mentor: Morgan Samuel Price

I started plein air painting four years ago. I painted in the Quickdraw at the Forgotten Coast en Plein Air, my first such event. I knew none of the artists. Afterwards, I chanced to be lunching at the table next to the one where master painter Morgan Samuel Price was sitting. Morgan had just won an award in the Quickdraw. My friend and I introduced ourselves and began talking with her, the usual niceties. Afterwards, I looked up her website to see who she was, and I was appropriately amazed by her paintings, both the skill and the affect. I was thrilled when I found out that she was offering a plein air painting workshop in Apalachicola that next spring. Apalachicola is only 100 miles away from my home. It is a village with an interesting history, and great painting subjects ranging from the working shrimping trawlers and oystering boats to decrepit shotgun houses and restored mansions. What a great place to take my first workshop in plein air painting! I blogged about Morgan’s amazing patience – that was in March of 2014.

I took two more workshops from Morgan – one the next year, in Apalachicola, and one last year, in Taos. This year I signed up to take her workshop in Dahlonega, Georgia, in October. I like learning to paint in different locations – it forces me to learn to paint things that are new to me. I got a call from Morgan in late spring, saying that she had space in her Estes Park workshop. I decided to go. Having grown up in Colorado, I was familiar with Estes Park, but I had not looked at it with artist’s eyes in over 40 years, and certainly not with plein air painter’s eyes. I had gone to Estes Park for a family get-together for my Dad’s 90th birthday, but it was wintertime, and the landscape is completely different when covered with snow. So I was completely agog as we drove Hwy 36 through the foothills to Lyons and then up the North St. Vrain Canyon. My awe grew as we continued up the canyon to finally stop at a quaint cabin just north of Estes Park, which would be home base for the week.

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